Creative Art Direction

About & Resume

Creative direction with user experience driving the concept.

Let’s get in touch.

You can also see my resume here.


Recommendations

“Working under Ben’s direction, I was able to understand what it means to maintain a certain look and feel for a brand. His critique of my work was always constructive and useful. He also helped guide me through the business end of graphic design including how to communicate with clients. In addition to his graphic design skills and background, he excels in creative thinking, problem-solving, and idea generation. He did a fantastic job of managing projects and coordinating campaigns at DOBI. As a manager, he was also always checking in with me and making sure that I was doing all right with my workload, how I was working with other coworkers on our marketing team, and more, which I really appreciated. He was great to work with!”
Olivia B.
Direct report


“I wholeheartedly recommend Ben Luckett based on our collaboration at DOBI. His creative direction was impressive and added great value to our projects. As a team manager and lead, Ben always fostered a positive environment that propelled our success.”
Reina S.
Direct manager


“Ben is exceptionally talented in the art of creative design and establishing consistent elements to support a company’s brand. His role on my team was successful ownership of the entire creative process, from concept to production. Our design and message refined with Ben on the driving creative. A pleasure to work with!”
Chris L.
Direct manager

Resume

2022-2024 | Detroit, MI
Weber Shandwick | Senior Art Director
• Collaborated with the creative group to concept content for Chevy social channels.
• Storyboarded visuals and compiled shot lists to directly tell the story and define the concept.
• Oversaw video shoots to direct the story and visuals captured.
• Reviewed and critiqued video edits for messaging, branding and aesthetic alignment.
• Critiqued and approved work from art directors with direct and actionable feedback.


2019-2022 | Birmingham, MI
DOBI Real Estate | Creative Director
• Developed and led a marketing team of social media, content and design managers to ensure appropriate workflow and productivity.
• Directed concepts for designs, social media and brand videos for brand positioning, messaging and voice.
• Oversaw video shoots to direct the story and visuals captured.
• Reviewed and critiqued video edits for messaging, branding and aesthetic alignment.
• Designed and managed a complete website redesign with an external development firm with a focus on user experience and functionality.


2018-2023 | Detroit, MI
College for Creative Studies | Adjunct Instructor
• Introduced the principles, vocabulary and mechanics of two-dimensional design while teaching
the digital fundamentals of Adobe Illustrator and Photoshop.


2016-2019 | Ferndale, MI
Vintage King Audio | Graphic Designer
• Designed, implemented and regulated a new brand identity system.
• Redesigned the commerce website while collaborating with external and internal web developers to meet user interface standards.
• Developed the concept, design and production of new product packaging to align with brand aesthetic and messaging.
• Developed the concept and design of digital marketing communications and in-store communications.


2012-2015 | Detroit, MI
Commonwealth//McCann | Senior Digital Artist
• Managed work flow, production artists and design styles while developing Chevy vehicle catalogs.
• Developed direct mail pieces, out of home advertisements and digital advertisements.
• Collaborated with the creative group on the “Find New Roads” launch.
• Participated in potential hire interviews and assessed skills needed for the department.


2009-2012 | Royal Oak, MI
Spark! Communications | Graphic Designer
Designed direct mail pieces, postcards, invitations, and program cards for automotive groups, marketing agencies and local hospitals. Other projects included Email blasts, HTML website development and maintenance, identity development and conceptualizing. Oversaw projects from initial client contact to the delivery of the final product.


Education
BFA | Graphic Design
College for Creative Studies

Skills
• Design management
• Design critiquing
• Group leadership
• Teaching
• Adobe Creative Suite
• Microsoft Office
• Keynote