Video Creative Direction for Ideal Contracting
While at Ideal Contracting I concept, capture and edit video content highlighting workers in the field, leadership messaging and construction project process. I am also defining all aesthetics of the company to create a consistent visual approach and story-telling technique.
Ironworkers Local 25 Training Facility Visit
Bring Your Kid to Work Day 2024
Belle Isle Conservatory Progress
RH Gallery Birmingham Progress
Video Creative Direction for DOBI Real Estate
DOBI Origins: Craig Joeright
When olympic figure skater turned Realtor Craig Joeright talks about his background, you can see where his genuine intent comes from. We drew comparisons to his life as a competitive skater and his career as a Realtor in a way to show where his drive came from.
DOBI Origins: Mark Kattula
At first, Mark didn’t think there was anything different or special about his story. Growing up working in the family business with his brothers wasn’t new to him. But, when he starts talking about what he learned along the way and, what relationships really mean, you see this story is uniquely him.
DOBI Essence
We took old tropes of real estate and made a satirical commercial for a fake perfume formulated to “get the deal done”. April Fool’s Day can be a nice opportunity to set yourself apart, especially when the business is centered around a humanistic aspect.
Digital Creative Direction for DOBI Real Estate
I worked on a complete redesign of the website. The user interaction was fully in mind while designing the flow of the pages. As the brand started rolling out new content, we developed blog posts that would be landing pages when we promoted content on social media. These pages also acted as content to push out in weekly eBlasts.
Agent Branding for DOBI Real Estate
Personal branding was something many agents wanted to explore at DOBI. We developed a branding questionnaire for agents to fill out to identify what their preferred aesthetic is, how their clients would describe them and, how they would describe their ideal logo. We would then interview each agent to dive deeper into their choices to create a custom logo, just for them. Secondary color palettes were developed based on trending colors and the saturation was adjusted to compliment the DOBI brand colors.
B-Roll Capture for DOBI Real Estate
At times, I would capture b-roll needed of agents around the office. I primarily used an iPhone with a gimbal to film agents walking through the halls, interacting with each other or having an empowering moment.
Branded AR Filters for DOBI Real Estate
DOBI’s online presence and brand is one of the alluring factors about the brokerage. We developed custom made AR Filters for Instagram for our agents and clients to use to apply the DOBI brand to their own developed content.
Miscellaneous for DOBI Real Estate
Not everything fits into a bucket at DOBI. Here are some examples of everything from branded building graphics, affiliate logos, social posts, etc.
